ChatGPT has been the talk of marketers since it was introduced on November 30, 2022, and many feel it will revolutionize marketing. Chat GPT is a language model that uses Natural Language Processing (NLP) and Machine Learning (ML) algorithms to understand questions and background you give it (prompts) and form humanlike responses that are important and useful.

For What Is ChatGPT Used?

The uses of ChatGPT are not limited to marketing. ChatGPT is used for a wide variety of purposes such as research and learning, programming, business content creation, business decision making, writing stories, and much more.

Chat GPT offers remarkable support to marketers in a range of activities including help writing blog posts, copywriting, recommending marketing tools, generating ideas and much more.

Why Is Chat GPT Different?

Now certainly there are alternative AI platforms that preceded ChatGPT and are still very helpful to marketers. Much of ChatGPT’s high profile and success ChatGPT can be attributed to the immense amount of data on which it has been trained. This has enabled ChatGPT to learn human speech patterns and relationships between words to a level that exceeds what has come before. You can indicate your desired length (if you don’t go too long), format, style (such as formal or casual), how much detail you want and also what language.

Like anything else, ChatGPT is not the answer for everything. If you are looking for AI marketing help, you will want to look at other apps that are available depending on your task. But, MAM, like most marketers find ChatGPT helpful for some of their varied tasks as described below.

What Are Some of the Benefits of Using Chat GPT for Marketing?

If this all feels a bit “Brave New World,” you’ll want to be aware of the benefits MAM and our clients currently enjoy from using ChatGPT. Here’s some of them.

ChatGPT Can Save You Time and Money

ChatGPT helped us create the foundations of high-quality and original content in a fraction of the time and cost that it would take you to do it all yourself. We don’t recommend that anyone using ChatGPT just cut and paste Chat GPT answers, but more on that in a moment.

We also use ChatGPT for marketing to get valuable recommendations or insights that can help us make better decisions or solve problems faster.

ChatGPT Can Boost Your Productivity

MAM uses ChatGPT to help us generate more ideas and options for your marketing campaigns and projects.

We also use it to learn new skills or shortcuts that can make marketing tasks easier or faster.

It’s also possible to use it to improve our client’s customer service or engagement for our clients by creating chatbots that can enhance our client’s customer experience.

ChatGPT Can Aid in the Creative Process

ChatGPT for marketing can help us create content that is engaging, relevant and original for your targeted audience.

MAM can also use Chat GPT to generate catchy headlines, slogans or call-to-actions that can attract more attention or action from your customers.

ChatGPT enables you to test different variations or formats of your content or messages to see what works best for your goals.

Examples of Marketing Tasks Where Chat GPT Can Help

Here are some (but certainly not all) of the ways we use ChatGPT for different common marketing tasks.

Content Creation

MAM uses ChatGPT for marketing to help your company with creating content for any of your marketing assets: emails, blog posts, product descriptions, ad copy, headlines, website copy, social media captions, and more. When we are using it in the content generation area, we can ask it to generate the content based on your specifications or give it some prompts or examples to inspire it. MAM uses it to brainstorm content ideas or topics for your marketing campaigns.

We do not advise just cutting and pasting what ChatGPT gives you. You will want to edit to add a bit of personality and your client’s company’s voice. Do some additional research and see what you want to add. And don’t forget to check for accuracy.

Tool Recommendations

MAM uses ChatGPT to get recommendations for marketing tools that can help your company with your goals or challenges. We can ask it to suggest tools for specific tasks or purposes, such as email marketing, social media marketing, video marketing and so on. We can also ask it to compare different tools or explain their features or benefits.

Content Ideation

ChatGPT can give MAM content ideas for our marketing campaigns or projects. For example, we could ask for ideas for blog posts, social media posts, videos, podcasts, ebooks, webinars and other marketing content based on the keywords or niche we give in our prompts to ChatGPT. We can also ask ChatGPT to generate catchy titles or headlines for your content ideas.

Shortcuts and Formulas

ChatGPT can assist us with learning shortcuts and formulas that can make our marketing tasks easier or faster. We can ask it to teach us how to do something in a simple way or give us a step-by-step guide. We can also ask it to give us templates or examples of effective marketing strategies or tactics.

Customer Surveys

We use ChatGPT for marketing to create customer surveys that can help us gather feedback or insights from our client’s audience. We ask it to generate survey questions based on our customer’s goals or topics of interest. We can also ask it to suggest survey formats or platforms that suit our clients’ needs.

Chatbot Ideas

We ask ChatGPT to give us chatbot ideas that can enhance our client’s service or engagement. We use it to generate chatbot scripts or dialogues based on our clients’ brand voice or personality. We even ask it to suggest chatbot features or functionalities that can improve our clients’ customer’s experience.

Conclusion

This post is just an introduction to ChatGPT for marketing. In next week’s blog post, we will cover tips on how we are using ChatGPT, sample prompts and other  ChatGPT extended features.
Remember, ChatGPT is just a tool, and it does not take the place of an experienced marketer. But it can help our experienced marketers get where they want to go faster.

If you are looking for assistance with expert content creation and other marketing services, remember to contact MAM using one of our contact forms found on this website or just call us at 1 (505) 312-5779.